Why Your Heel Still Hurts (Even If You’ve Tried Everything) is a free, expert-led series to help you finally understand why your heel pain is so stubborn and what you need to do to fix it for good. My name is Matt. I’m a Chartered Physiotherapist, clinic owner, and the creator of the A-FLEX - a medical device used by Premier League teams, Olympic athletes, and some of the UK’s top foot and ankle specialists. But more importantly, I help real people, every day, walk without pain again in my Clinic. If you’re here, chances are you’ve had heel pain that just won’t go away. Maybe it’s been weeks... months… or even years. You’ve tried stretching, icing, resting, new insoles... Yet the pain is still there when you take your first few steps in the morning, or halfway through a dog walk, or after a long day on your feet. This program is for you. The sad truth is that you’ve probably been told the wrong things about your heel pain. Here’s what most people (and most websites) get wrong: 1. Plantar fasciopathy isn’t just an inflamed foot - it’s a resilience issue, and that means stretching and massage can actually make it worse 2. Your plantar fascia isn’t coping with the load you’re putting through it, so you need to focus on 5-10 mins of daily active strategies 3. And unless you gradually rebuild that strength - your pain will keep coming back. In this free mini-series, I’ll show you: ✅ Exactly why your heel still hurts ✅ The key differences between passive relief (stretching/massage/insoles) vs fixing the problem ✅ What the latest evidence says about actually solving plantar fasciopathy ✅ What you need to do to start rebuilding strength in 5–10 minutes a day This proven protocol is the exact process I use in clinic with patients who pay £££ to see me in person - but today, it's yours for free because I want to stop the spread of misinformation and help people that need it most. Understand first, and then solving the issue becomes so much easier. Let's get into it!
You can also join this program via the mobile app. Go to the app