This Privacy Policy describes how A-flex.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

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Collecting Personal Information

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When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

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Device information

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• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

• Disclosure for a business purpose: shared with our processor Wix

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Order information

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• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), Paypal, email address, and phone number.

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our processor Wix, Wix, Paypal, Stripe, James & James Fulfillment Ltd, Huboo Fulfilment

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Customer support information

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• Examples of Personal Information collected: Name, Address, Email & Mobile number (optional).

• Purpose of collection: to provide customer support.

• Source of collection: collected from you.

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Minors

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• The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

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Sharing Personal Information

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• We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  

• All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

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Behavioural Advertising

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As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

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• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

• For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

• You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads

  • GOOGLE - https://www.google.com/settings/ads/anonymous

  • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

• Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

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Using Personal Information

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We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

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Lawful basis

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Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

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• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

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For our legitimate interests, which do not override your fundamental rights and freedoms.

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Retention

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When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

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Automatic decision-making

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• If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

• We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

• Our processor Wix uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

• Services that include elements of automated decision-making include:

• Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.

• Temporary deny list of credit cards associated with deny listed IP addresses. This deny list persists for a small number of days.

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Your rights

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GDPR

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If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Wix’s GDPR Whitepaper: 

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Cookies

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A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

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We use the following cookies to optimize your experience on our Site and to provide our services.

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Cookies Necessary for the Functioning of the Store:​

Cookie Type

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XSRF-TOKEN

Used for security reasons

Session

Essential

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hs

Used for security reasons

Session

Essential

svSession

Used in connection with user login

12 months

Essential

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SSR-caching

Used to indicate the system from which the site was rendered

1 minute

Essential

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_wixCIDX

Used for system monitoring/debugging

3 months

Essential

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_wix_browser_sess

Used for system monitoring/debugging

session

Essential

consent-policy

Used for cookie banner parameters

12 months

Essential

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smSession

Used to identify logged in site members

Session

Essential

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TS*

Used for security and anti-fraud reasons

Session

Essential

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bSession

Used for system effectiveness measurement

30 minutes

Essential

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fedops.logger.X

Used for stability/effectiveness measurement

12 months

Essential

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wixLanguage

Used on multilingual websites to save user language preference

12 months

Functional

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The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

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You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

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Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

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Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

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Do Not Track

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Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

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Changes

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We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

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Contact

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For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@A-flex.co.uk

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Last updated: 30/01/2024